You may have heard of Black Friday – the biggest shopping day of the year for United States shoppers. You may have even heard of Boxing Day – Canada’s own version of the shopper’s madness. But who knew that China had their own shopping day too – Chinese New Year – which luxury retailers are gearing up for in a very RAMbunctious way.
Not all luxury brands have jumped on the bandwagon by offering Chinese New Year deals, but quite a few have. Retailers have been theming their shopping experiences towards the Chinese Zodiac of the Year – The Ram. Bloomingdale’s, for example, has promoted a traditional “red envelope” type of giveaway for their shoppers which gives them a chance to win a Diane von Furstenberg’s Chinese New Year clutch with a ram medallion on the front. But not only luxury retailers are getting into the spirit – some high-end restaurants and hotels are also setting up special deals for those celebrating the Chinese Spring Festival, and are hoping it will make a difference.
Here’s a look at the full article written by Jing Daily on trends for Chinese New Year Shopping.